Over the past three decades I have had the privilege of working with some of the world’s most respected organizations. The teams I have lead have creatively supported major initiatives 41 of the Fortune 100, 7 out of 10 of the world’s most profitable companies, and may hundreds of others—some that were once household names,…
There are two ways to see a customer with a problem. How you see that customer will ultimately determine the success of your business. In the over 30 years I have been observing customer service, I have noticed a trend—businesses that see customers who have a problem, as a problem almost always fail. Conversely businesses who see customers with a…
