Rehab Style Project

Rehab Style Project

A group of designers had some fantastic ideas, great skills, and a beautiful, hand made line of clothes that they wanted to take to market. Their goal was to launch at Magic, a large apparel trade show in Las Vegas, one month away. How do you create a buzz in a month?

First creating a look for all of their collateral that was as fresh and unique as the line, a hand made version of their invitations and catalogue for the industry and me- dia people that needed to be impressed, a video driven trade show booth that captured their unique energy.

$350,000 in initial orders from some of the most sought after retailers in the country, Kitson, Fred Segal, and a host of top tier boutiques in major cities. In addition to the orders from boutiques, stylists for John Legend, Fer- gie, Gwen Stefani, Steven Tyler, John Cusack, and others requested clothing for their clients. Gwen was spotted by US magazine in a Rehab tee, Fergie wore a Rehab sport coat at their show in Vegas, Steven Tyler arrived at the Grammys in a Rehab jacket.

Buzz achieved. Mission accomplished.